Constructing the best possible content is all about knowing your audience and how to engage them. Consumers want originality; they are tired of the same ads and sales-like pitches that come across their screen. Of course, the grumpy cat was great at first, but eventually, everyone forgot about that kitty and moved onto the next big thing.
Regardless of what business you have, content still reigns above other methods of marketing as long as you know how and who you’re engaging with. It’s not about selling or advertising directly to customers; content is to build and strengthen relationships with whoever is viewing it.
Who Are You Talking To?
If you’re marketing toward readers, then a blog is probably your best bet. A title that is short and sweet, subheadings that break up the information, and a personal touch are all components of creating quality content.
If your company sells a product or offers a service, an informational approach is a way to go. Educate people on your business and interact with them, so they feel like they’re cared for because they’re family.
Whenever someone types something into Google, Bing, Yahoo, or any other search engine, the content with the targeted keywords will come up towards the top of the list. You don’t want your content to be lost among the rest; you want it to stand out so potential customers will click on your site.
There are a few key components to look for:
- Check for grammatical/spelling errors
- Do your research and find reputable sources
- Coordinate to the age group you’re targeting
- Look at what’s currently ranking in that category
Content is King… and it can last forever.
The key is first knowing your Audience and then gearing your content to meet their specific needs and interests.